Whats with the business world's fascination with EXCITEMENT? Isn't "excitement" what get's us into financial trouble, i.e. Dot-com and Real-Estate bubbles? I prefer pragmatic actionable intelligence over "excitement" any day. The "Efficient Market Hypothesis" would work if "excitement" were replaced with fundamental analysis. Just a thought. Excitement vs pragmatism is a thought exercise to be had before engaging in any endeavor. Excitement is fleeting, sober-minded action leads to long-term viability. Excitement, is buying the newest gadget every month, pragmatism is upgrading only when necessary. Excitement is consumerism, pragmatism is thriftiness. Excitement is UNSUSTAINABLE because it leads to ever accelerating production and continuous growth on a finite planet. Excitement is fuckin' suicide!!! Still want excitement?